Wednesday, July 31, 2019

Code of Conduct and Ethical Standards for Public Officials

ETHICS â€Å"Is deciding what is RIGHT and doing it† ETHICS is equated with: * Good Governance: It requires us to decide what is good. * Public Service Ethics: Requires us to give quality service to the public. * Standards, Rules, Morals – ETHICS is the â€Å"science of human duty†. ETHICS OF GOVERNANCE Good Governance is characterized with: * Accountability * Transparency * Participation * Non-Discrimination * Responsiveness * Poverty Alleviation (According to UNDP as cited by Carino) * Participation * Rule of Law * Transparency * Responsiveness * Consensus Orientation * Equity * Effectiveness and Efficiency * AccountabilityEthical Bases * RULES * RESULTS * RELATIONSHIPS * TRADITION RULES as an Ethical Basis – We believe in them as coming by divine revelation. – With authority or of our community. The utilitarian principle focuses our attention on results or the consequences of our actions. It has been expressed traditionally as â€Å"Seeking the Greatest Good for the Greatest Number† RELATIONSHIPS as an Ethical Basis Confucius’ â€Å"Golden Rule† of caring: â€Å"Do not do to others what you would not have them do to you†. Jesus Christ’s expression of LOVE: â€Å"In everything, do to others as you would have them do to you†. TRADITION as an Ethical BasisTraditional Ethics – the ethics of earlier generations that is based on tradition. It is right to act in certain way because that is what it has always been done. RULES as an Ethical Basis * Section 1, Article XI, 1987 Constitution – Public Office is a Public Trust. Public Officials and employees must at all times serve the people with utmost responsibility, integrity, loyalty and efficiency, act with patriotism and justice, and lead modest lives. † * Section 28, Article II, 1987 Constitution – The State shall maintain honesty and integrity in the public service and take positive and effective measures again st graft and corruption.RA 3019 â€Å"Anti-Graft and Corrupt Practices Act† (Anti-Graft Law) Enacted in 1861 Graft is defined as â€Å"the acquisition of gain or advantage by dishonest, unfair or sordid means, especially through the use of one’s position or influence in politics, business, etc. † (People vs. Bernales, September 3, 1968) Graft and corruption is an act or omission involving breach of the rules of decency, honesty and efficiency, for the purpose of obtaining undue advantage at the expense of the government-owned resources. In our legal system, graft and corruption is basically a crime. BALDRIAS, Napoleon S. The Legal Implications of Graft and Corruption† Corruption is â€Å"an act done with an intent to give some advantage inconsistent with official duty and the rights of others. It includes bribery, but it is more comprehensive, because an act may be corruptly done through the advantage to be delivered from it be not offered by another. â⠂¬  (Magallanes vs. Provincial Board, 66 O. G. 7839) Corruption is the perversion or destruction of integrity of fidelity in discharging public duties and responsibilities by bribery or favor. It entails the use of public power for private advantage in ways which transgresses some formal rule of law. Tendero) RA 6713 â€Å"Code of Conduct and Ethical Standards for Public Officials and Employees† signed into law by then President Corazon C. Aquino on February 20, 1989 RA 6713 Rule X. Grounds For Administrative Disciplinary Action Directly or indirectly having financial and material interest in any transaction requiring the approval of his office. Owning, controlling, managing or accepting employment as officer, employee, consultant, counsel, broker, agent, trustee, or nominee in any private enterprise regulated, supervised or licensed by his office, unless expressly allowed by law.Engaging in the private practice of his profession unless authorized by the Constitution, law or regulation, provided that such practice will not conflict or tend to conflict with his officials functions. Recommending any person to any position in a private enterprise which has a regular or pending official transaction with his office. Soliciting or accepting, directly or indirectly, any gift, gratuity, favor, entertainment, loan or anything of monetary value which in the course of his official duties or in connection with any operation being regulated by, or any transaction which may be affected by the function of his office.Unfair discrimination in rendering public service due to party affiliation. Disloyalty to the Republic of the Philippines and to the Filipino people. Failure to act promptly on letters and requests within 15 working days from receipt, except as otherwise provided in these Rules. Failure to attend to anyone who wants to avail himself of the services of the office or to act promptly and expeditiously on public personal transactions. Failure to file sworn st atements of assets, liabilities and networth, and disclosure of business interests and financial connections.RA 9485 â€Å"Anti-Red Tape Act of 2007† signed into law by Pres. Gloria Macapagal-Arroyo on June 02, 2007 Violations Refusal to accept application and/or request within the prescribed period or any document being submitted by a client. Failure to act on an application and/or request or failure to refer back to the client a request which cannot be acted upon due to lack of requirement/s within the prescribed period. Failure to attend to clients who are within the premises of the office or agency concerned prior to the end of official working hours and during lunch break.Failure to render frontline services within the prescribed period on any application and/or request without due cause. Failure to give the client a written notice on the disapproval of an application or requests. Imposition of additional irrelevant requirements other listed in the first notice. Grave Of fense Fixing and/or collusion with fixers in consideration of economic and/or other gain or advantage. Rule X. Grounds For Administrative Disciplinary Action * Directly or indirectly having financial and material interest in any transaction requiring the approval of his office.RED TAPE Inaction/No Action Slow Action Inappropriate/Wrong Action Inadequate/Insufficient Action Services that are: Not delivered Mis delivered * Under delivered * Poorly delivered UNLAWFUL ACTS RA 3019 * Graft and Corruption * Malversation RA 6713 * Pecuniary interest * Conflict of interest * Nepotism * Not all things that are Legal are Moral ! * UNETHICAL BEHAVIOR is not necessarily illegal but nevertheless is contrary to what is RIGHT and doing WHAT IS NOT RIGHT. * Unethical Behavior * Yields Adverse Results * Violates the Norms of Relationships and Traditions Disservice to the Government and the People * Bad Image of the Government DI BAWAL, PERO DI DAPAT! PADRINO SYSTEM KAMAG-ANAK SYSTEM WASTAGE OF OFFIC E SUPPLIES AND EQUIPMENT Engaging in group discussion while clients are kept waiting Telebabad Too Much Texting During Office Hours Reading newspaper during office hours LOAFING Improper or Inappropriate Attire CLOCK-WATCHING EXTENDED BREAK GOING OUT OF THE OFFICE WITHOUT PERMISSION Dehumanizing Situations Rob a person of his/her dignity. Diminish his/her worth as a person. Destroy his/her total being. It’s the CHOICES that make us who we are. And we can always choose to do what’s right. † – Peter Parker â€Å"Spiderman 3† Every officials of the government, even the most modest, has a job to perform and is as much in duty bound to perform that job well as those occupying higher positions. In our effort to give the people the best government that there is, we have to have everybody do his job, including the Clerk, the policeman – everybody in the service. Everyone of them should do his best because a government cannot be a government of higher officials only. Pres. Manuel L. Quezon

Tuesday, July 30, 2019

Cognitive Explanation of Gambling Addiction (10 Mark)

Outline and evaluate the cognitive explanation of gambling addiction (4 marks + 6 marks) The cognitive explanation of addiction focuses on the way humans’ process information, viewing addicts as people who have faulty thoughts/judgements. The faulty thinking that surrounds a gambling addiction, according to the cognitive approach, is the belief that we will win, or at least be able to control the odds of winning, for example, a gambling addict, using his/her ‘lucky numbers’ on the lottery gives them some control over the outcome of the gamble.According to the cognitive model, a gambling addiction may be maintained by irrational or erroneous beliefs. For example, some gamblers may misjudge how much money they have won or lost, or they may over-estimate the extent to which they can predict/influence gambling outcomes. Griffiths held a study looking into these irrational biases, using fruit machine gamblers. His aim was to discover whether regular gamblers thought an d behaved differently to non-regular gamblers.He compared the verbalisations of 30 regular and 30 non-regular gamblers as they played a fruit machine. Griffiths found that regular gamblers believed they were more skilful than they really were, and that they were more likely to make irrational verbalisations during play, for example, regular players may say ‘putting only a quid in bluffs the machine’, or they would treat the machine as if it were a person, giving it emotions: ‘this fruity isn’t in a good mood’. Regular gamblers also explained away their losses be seeing ‘near misses’ as ‘near wins’, i. . they weren’t constantly losing but constantly ‘nearly winning’, something that justified their continuation. The cognitive model also uses heuristics as an explanation of addictive behaviour. Heuristics are used to simplify decisions and justify behaviour, for example, some gamblers will have ‘hindsi ght bias’, saying after a gambling session that they knew what was going to happen. This makes gamblers feel empowered as it suggests they have some control over their wins/losses. Other gamblers may use flexible attribution; this is where they ttribute any wins to their own skill and any losses to other influences. Others may solely concentrate on how much they won ignoring how much they lost to get it. This is called absolute frequency bias. The theories of the cognitive approach are strengthened by the substantial amount of evidence that supports its general principles, for example, it has been shown that alcoholics, smokers, over-eaters, gamblers and opiate addicts were particularly likely to lapse when they experienced negative emotional states.A further strength of the model is that it has initiated implications for treatment, for example, the cognitive approach has made clear that the relapse prevention model must be tailored to each individual addict. However, the mod el is criticised as there have been claims that irrationality is an erratic predictor of addictive behaviour, irrationality does not appear to have a strong relationship with other observable assets of gambling, such as level of risk taking or reinforcement frequency.Therefore cause and effect of cognitive bias cannot be established. Cognitive explanations may also be limited to particular addictions, for example, it may be less relevant to chemical addictions like heroin, but is useful and effective explanation for gambling or video game addiction. It is also difficult to establish cause and effect over skill perception and gambling – beliefs about skill in gambling vary across individuals, such beliefs are not necessarily irrational either.

Monday, July 29, 2019

Is romantic love a code, a script, a narrative or a delusion Essay

Is romantic love a code, a script, a narrative or a delusion - Essay Example The paper "Is romantic love a code, a script, a narrative or a delusion" analyzes is romantic love a code, a script, a narrative or a delusion, or, all of the above. Romantic love can be viewed in different ways, often depending on each individual, his experiences, his status, and his perceptions. Romantic love can therefore be viewed as a code, also a script, a delusion, or all of the above. As a script, love is not original, as it proceeds from others, including books and friends. Love is a amalgamation of amorous declarations, and it mimics images and representations from films, literature, text, poems, biology, and spirituality. As a script, it enacts rituals and conventions. It also arises from books and encounters where the same things are read, heard, and spoken. Love has a settled discourse because it is supported by historical elements, making it an adventure in some ways. Stages relating to love include instantaneous rapture, then a series of encounters. The encounters incl ude various encounters where individuals go on dates, exchange calls and/or letters, and have brief trips. At which point, the ‘lovers’ explore the perfect qualities of the other person. There are sweet qualities at these beginnings of the relationship, and this is the interval period during idyllic moments. These moments take on an identity based on its opposition to the period which follows where there are moments of pain, anxiety, suffering, distress, embarrassment, and deception. At this point, there is a persistent threat. of a possible downfall which may overcome a person. In some ways, love is also a delusion and a madness. Love often takes place with the amorous subject indicating that he is going mad with love, and that he is mad to be in love. He admits that he is insane in his own eyes and is also conscious in his madness. All lovers are mad at some point, delusional too (Barthes, 1984). As such, they are likely to do mad things. There are many incidents in f ilm and in literature illustrating such madness. Romeo and Juliet were mad to reach the point in their life where Juliet agreed to take in a potion to stop her heart and feign death, and Romeo has taken on qualities of madness as he too reaches a point where he commits suicide in the hope of joining Juliet in the afterlife. Delusions are associated with love, especially in terms of the feelings and thoughts which people associate with it (Barthes, 1984). People in love may be deluded enough to think that the other party is also in love with them. As such they are prone to make interpretations of the other person’s actions and words in order to fit their delusion of love (Turkle, 2011). This may be seen in overly eager fans of celebrities which often believe that the words, songs, and actions of their favourite actors or singers are meant for them. John Hinckley, Jr. for example attempted to assassinate Pres. Ronald Reagan in an attempt to impress Jodie Foster (Buss, 2000). He was delusional in the belief that he would be able to prove his love to Foster by assassinating President Reagan. Love is also a catastrophe in the sense that the lover views himself in a trap where he cannot escape, in a trap where he is doomed to destruction. Under these conditions, the lover is likely to be carried away by his emotions, asphyxiated by it, likely to feel

Sunday, July 28, 2019

Product reassessment Essay Example | Topics and Well Written Essays - 1250 words

Product reassessment - Essay Example Definite measure to sustain the project is thru distributorship or partnership as specific form of entry to the China market. Picture of the product is shown in Annex 1, while profile of the company may be downloaded in its company website. Discussion . Life cycle of the fax machines in the United States have reached maturity and declining stages. It has been overtaken by fast technology changes in communication. At this stage, manufacturers are left with three options: to look for new markets, to accept its fate, or to upgrade features of its products to present a new appeal. While it seems that US market is saturated and has reached maturity, other foreign markets are still on a developing stage. One such country is China, that despite for its being big in terms of economic development, has low usage of Fax machines. According to CIA Factbook, (2013) China has a population of 1,349,595,895 and is considered the most populous country in the world. It has a literacy rate of 92.2% whi ch is a very good segmentation target for the product. Repositioning needs a risk management plan that involves a market research. Since there are issues why the fax usage is low in this country, and before entry, a market research should be conducted in order to ascertain acceptability of the product. Market research helps the company understand the customer and its relative situation. The branch of research ideal for repositioning is market profiling or segmentation survey to know following conditions: to identify who are the customers, why are they or not customers. The survey may also include questions about purchasing decisions in order to know motivational factors from interest to actual purchase. This section opens up with the idea of major factors that lead to the level and rate of adoption of new products. Fax machines are not a totally new product, but the idea is to reintroduce it to a new market, which is China. A method that could be used to check on adoption rates is t he concept testing or test marketing. Concept testing gives an idea of customers reaction before funds are spent for it, wherein â€Å"A cross-section of the general public could be asked to respond to this product idea and may be able to comment on the intrinsic appeal of the idea and, more especially, could make suggestions as to where it would best be positioned in the market† (‘Agricultural and Food Marketing Management† n.d.). Two Test marketing advantages outlined in the study of FAO stated that it provides an opportunity to obtain a measure of a product's sales performance under reasonably natural market conditions. Market share can be estimated and used as the basis of the decision as to whether or not the product is launched nationally. Test marketing also offers an opportunity for management to identify and correct product or marketing strategy weaknesses before a national launch takes place. An idea that could be carried out in the launch is product ser vice or component that could complement the product. Fax machines are one of the products carried in the portfolio of Canon. Copiers would be the best complement for Fax machines. It could be offered as a combined package at a discounted price. After sales service could also be an attractive proposal. In every product category, service or warranty is provided. So that sales and service would be maximized, on-line system of ordering or servicing should be in place so that customers can

Genocide and crimes against humanity Essay Example | Topics and Well Written Essays - 1500 words

Genocide and crimes against humanity - Essay Example Considering all the case studies that he uses throughout his book Eric Weitz, highlights that although each of the cases has its own ‘particularities’ yet, all ‘display some notably common features’. Eric Weitz discussion concentrates on four different genocide cases, which includes the Soviet Union under Lenin and Stalin, Nazi Germany, Cambodia under the Khmer Rouge and the final case, which is the Former Yugoslavia in the 1990s. The author of this established literature applies comparative methodology to the study of genocide. In looking at the Nazis case, Weitz leaves the reader with having to accept the notion that the author concludes the chapter with avoiding the ideology of whether he places his account on an intentionalist or a functionalist perspective. Weitz cleverly manages to do this through providing a compelling narrative that balances the role of the ideology and the circumstances in that particular case. However, from reading the fourth chapt er, which details the genocide in Cambodia, the author stands at a more modern functionalist account. This is evident by the way Eric blames the French interventionism, providing few of the Khmer Rouge leaders including Pol Pot ... and states how these in particular were fortunate to be able to get the western education of which gave them the position in the communism, stating that they were born in the society that already functions like that. The author tends to rely on the race and nation to emphasize on the discussion of genocide. A Century of Genocide uses UN convention to define the term Genocide. This chapter is excellent in terms of where it covers real situation of which in turn gives the reader the ability to understand different perspectives from real situations as a appose to only write what happened without using real life characters or situations. The author successfully manages to apprehend the reader on continuing to read through using quotations from other historian s, political actors, eyewitnesses and the use of poems. Unfortunately the author fails on many accounts on making his overall book of a first authors’ establishment, he misses the opportunity on expanding the alternative methodologies of research and rather heavily concentrates on the secondary research. Thus, making ‘A Century of Genocide’ provide very little new evidence or self-interpretation of the genocide events. Having to lack in his primary research the author misses out other crucial genocide regimes including the Rwanda case. Weitz acknowledges in his introduction that throughout his 5 chapters he presents very limited primary research. Critical bibliography 2: Benjamin A. Valentino, Final Solutions: Mass Killings and Genocide in the 20th Century. – Modern intentionalist Benjamin A., Valentino an associate Professor of Government and an author of Final Solutions: Mass killings and Genocide in the 20th Century, discusses in his well-established bo ok, the different genocide regimes that occurred during the 20th century, focusing on three types of mass killings, including the communist mass killings, ethnic genocide and the â€Å"counter-guerrilla† mass killing. Valentino, focuses on particular case studies representing each type of genocide, highlighting the mass killing in Cambodia, China and the

Saturday, July 27, 2019

Analysis and Arguement on Britney Spears Facebook Page Research Paper

Analysis and Arguement on Britney Spears Facebook Page - Research Paper Example Within this context, Britney Spears’ image as a globally marketed cultural icon and her facebook page represent the same thing, a carefully crafted product. To be specific, Britney Spears’ facebook page does not surpass her image as a popular culture icon. Instead, her facebook page is carefully crafted to communicate with her fans/audience. Thesis statement: The analysis and argument on the statement(s) made by Britney Spears about herself to her audience and her carefully constructed facebook page proves that both the statement(s) and facebook page reinforces her public image as a popular culture icon. Most of the public figures who communicate with the audience make use of the theory put forth by Aristotle in his work ‘On Rhetoric’. To be specific, the theory of rhetoric consists of the essential qualities that a public figure should have to gain social acceptance. For instance, ethos consists of the trustworthiness of an individual (say, the speaker), p athos consists of the ability of and individual to create emotional attachment with the listeners and logos consists of the ability of the speaker (say, logical arguments) to communicate with listeners. Within this context, Britney Spears’ statements about herself to the audience is interconnected with logos, she is ready to lose her individuality to satisfy her fans. To be specific, Britney Spears’ status as a cultural icon hinders her from behaving like a mature person because she needs to present herself as a myth. So, one can see that Britney Spears’ statements on trustworthiness or loyalty towards oneself is interconnected with ethos. Besides, Britney Spears’ statements and opinions on other female singers (Madonna and Janet Jackson) prove that she is able to create her own space within the context of popular music. Britney’s commitment to music, especially singing and stage presence helped her to create emotional attachment with her audience. This emotional attachment is an important element of rhetoric, i.e., pathos. One can easily identify that Britney Spears’ emotional attachment with her audience is one of the factors behind her success as a popular culture icon. From a different angle of view, Britney Spears’ public identity as a celebrity does not hinder her personal life. Christopher R. Smit stated that â€Å"In late 2001 Britney’s image/marketing changed bearing in mind that much of her audience had grown up in the meantime† (5). To be specific, her ability to communicate (say, with logical arguments) with the public helps her to divide her public and personal domains into two distinct areas. For instance, Britney Spears is an ordinary individual in her private life. Within this context, her logical arguments/opinions on defining herself, childhood dream to become a singer, harsh media reviews, sexuality, physical limitations, inspiration etc prove that the same is interconnected with logos. B. Argument: How does the construction of her page reveal the statements? Britney Spears’ facebook page reveals her statements because she made use of unique techniques to communicate with the subscribers. For instance, Britney Spears’ facebook page layout is simple and attractive to the subscribers. Within this context, family photos, especially with her family members and friends are important. Besides, her facebook page helps the subscribers to know more about her as an individual, not as a myth. One can see that Br

Friday, July 26, 2019

Group Assignment - Project Goals and Purpose Essay

Group Assignment - Project Goals and Purpose - Essay Example The project will demonstrate that when employees are given the freedom to air and follow their values and add to the culture of the work place, they get the ownership of the job and hence develop the need to continually foster its growth through performance increase despite the challenges they might encounter (Rosenthal and Masarech, 2003, pg. 4). Values as explained by Sisk, (2003) are about doing the right thing by an individual. Culture involves the behaviour and practices in an organization which the employees, management and customers surround themselves with. Culture is fostered and maintained by the values of the employees and with a good corporate culture, both employees and customers will be satisfied and this means that their performance and business will increase tremendously and the ultimate results being high performance and gaining competitive advantage in the market place. Culture grows with the addition of new employees (Smith, 2014) and in order to maintain the high performance and fulfil the objectives of a company, growth in culture must be allowed and even encouraged. Smith, F. (September 11th, 2014). â€Å"Atlassian, Australia’s Best Place to Work, to ‘gamify’ recruitment.† Financial Review. Retrieved from:

Thursday, July 25, 2019

Business Case Study Example | Topics and Well Written Essays - 1500 words

Business - Case Study Example Owing to this reputation, Toyota has been able to enjoy several benefits including financial strength, customer loyalty and market share. According to research scholars Steinmetz (2010) and Quelch, Knoop and Johnson (2010), the rapid growth of Toyota had created stress on the manufacturing, engineering and design which may lead to the consecutive occurrences of quality issues. This had in turn demanded the company to recall the vehicles at the beginning of 2003. However, the quality related problem of Toyota gained national attention in September 2009, after the public release of a recorded complaint which was associated with a certain incident. There had been a recorded call to 911 regarding a car crash which was being driven by an off-duty California highway patrol officer. The crash had resulted in the death of the officer along with his family members. This accident was caused by uncontrolled acceleration due to the floor mat problem which sticks to the accelerator pedals. Owing to this incident, the company recalled 3.9 million vehicles in US on September 29, 2009. The matter gained attention in January and early February of 2010, when 2.3 million vehicles had to be taken off the roads due to the sticking pedals (Fan, Geddes and Flory 2011). Toyota stopped selling eight of their models in North America, had shut down their production plant and increased their intensity of recalls in China and Europe. The CEO and the president of the company had apologised for the recalls. Another recall associated with Prius Hybrid, one of their best selling vehicles, was initiated due to some banking problems. After this third recall, the total amount of recall between 2009 and 2010 totalled to eight million that included six million in US itself (Madslien 2012; BBC News 2012; Couts 2011; Mackenzie and Evans 2010). Critical evaluation of the business response using evaluation criteria Reputation: Owing to the crisis related to the uncontrolled acceleration, the responses by the business of Toyota had aroused concerns regarding the reputation of the organization. The car accident had affected the reputation of the organization to a lesser extent than the damages done by the disclosure and communications, recalls and apologies previously. The confidence of the customers was seen to exhibit a sudden fall. The customer reports survey showed that the pre-eminent reputation of the organization plunged from 30 percent to 19 percent (Dietz and Gillespie 2011). In case of Toyota, the recalls were done in the years 2004, 2005, 2007 and 2009-10 due to different problems related to brakes, engines and accelerators, which had totalled to over 8.5 million vehicles (Dietz and Gillespie 2011). This staggeringly high number was considered to be sufficient to damage the trustworthiness of the organization. A positive reputation can be said to be as good as the effort that is taken to create and sustain it. The excellence in reputation fails if immediate action for tr ust building contradicts this reputation. In this case,

Wednesday, July 24, 2019

Substance dualism is necessary for beings to have free will Essay

Substance dualism is necessary for beings to have free will - Essay Example Therefore, the mind can be distinctly perceived as a whole autonomous entity that does not pertain an extension, correspondingly, the body can also be though as an extension that pertains no element of thought meaning that God could enable the two to exist distinctly from each other, ergo the mind and body are actually distinct from each other. Concisely, Descartes is really trying to make the point that the mind and body are two entirely different entities each set for its own purpose; the mind is a thinking thing that exists in the abstract devoid of physical attributes such as size shape or color while the body is a non-thinking thing that is bound and limited by the laws of physics. Free will on the other hand can be defined as the inherent capacity to make autonomous choices without being constrained or manipulated by any external limitations, these factors range from physical constrains such as imprisonment to metaphysical and logical factors social psychological ones. The rela tionship between dualism and free will is mutually inclusive since without substance dualism, free will could not be logically expected to exist; this is because in the absence of dualism, it would mean that humans are entirely physical beings. Essentially, every action one takes in the physical realm is subject to the rules of physics which do not however apply to the mental faculties. The subordination of the physical bodies implies that while human beings may perceive themselves to be free, their freedom does not extend past the point at which they are bound by these laws. Take for example the modes of human movements, human being can walk and they one can even argue that they choose to walk, however the very action is subjected to the law of motion and gravity and should one be put in a situation where these laws do not function they would be forced to adjust their means of propulsion. Free will does not just imply that one is free to do what they do but also to do otherwise sho uld they so choose, however human beings cannot decide not to walk but instead to fly since even if they may will it, and their bodies are not free to carry it out. Under this premises, free will cannot exist unless the body was to somewhat be viewed as a separate construct from the mind which is essentially what the theory of substance dualism does. Unlike the body, the mind is not subject to the rules of nature and it can construe anything by gravity can simulate the feeling of flight and one may even argue that one can fly, in their imagination without a physical ceiling or limit, for example when one dreams of flight, they may even expense the exhilaration and fear of being airborne just the way they would have if they were actually flying. This is despite the fact that humans cannot actually fly, nevertheless the mind not being bound physical law do whatsoever it wishes, this is the very concept that philosophers and theologians employ to justify the notion of life after death or reincarnation. The assumption is that after the body has died the soul will live on since it is not an organic construct and therefore not subject to the degeneration which the body inevitable has to undergo after death. Several arguments have been

Tuesday, July 23, 2019

Microsoft Corporation Essay Example | Topics and Well Written Essays - 750 words

Microsoft Corporation - Essay Example It is evidently clear from the discussion that Microsoft Corporation has been ranked as one of the top companies in terms of its manufacture of electronics and the top company, which develops software. Microsoft offers software developers a lot of personal free will over the working environment where the individuals get to order their personal materials and modify their offices as they desire. Microsoft Corporation is responsible for its commitments, its shareholders and human resources. It also holds great enthusiasm for its clients, the associates that work with them and inventions of the latest technology. The company is open and respectful with other companies, and it is dedicated to making them better. It does share its information that is needful to improve the society rather than only make a profit for its benefit. It takes on challenges and drives them to the end to improve the lives of people by coming up with good, usable products. The main headquarters of Microsoft Corpora tion is located in Redmond, Washington in the United States. It also operates in different other countries, which can be more than 100 in number according to the recent case study conducted by the company itself. The region that attracts me is Chaoyang Beijing China. This company deals with information and technology. It mostly concentrates on the development of different software for desktop and servers and manufacturing of electronic devices. They hold the majority of consumers in the world in terms of their good products and services from their qualified personnel. They are coming up with new models and systems that give them an edge over other IT companies. Furthermore, they are improving their versions of the products that they had manufactures previously to meet the current emerging demands of the consumers.

Monday, July 22, 2019

Everyday Life in the Industrial Revolution Essay Example for Free

Everyday Life in the Industrial Revolution Essay Industrialisation created an enormous impact on people’s everyday lives. Many machines were invented to produce goods much more quickly and efficiently. This lowers the price for expensive goods such as textiles and furniture and made it more affordable for everyone due to mass production. Steam trains were also invented to move perishable goods and people in quickly in long distances to markets and bring fresh, organic foods to cities which are growing in population. Trains were an affordable form of transport for citizens and people. The invention of steam ships allowed a large number of people to North America and Australia from Europe. These were the fundamental changes that occurred during the industrial revolution. The first artificial was produced using gas. These lights made cities safer, it allowed people begin to go out at night to social events or meetings, shops and factories open for longer. Working hours in in factories were also extended thanks to the invention of artificial lighting. Electricity led to the development of household appliances such as refrigerators and irons that help with house chores. It also led to many innovations such as telegraph which made communication much easier, following the telegraph were the telephone and radio. Technologies has made a dramatic change to people’s ordinary lives, it has affected the society in a positive and negative way. The industrialised innovations helped with factory work and produce products more efficiently; however these machineries have highly polluted the environment. It was very surprising how far society have come, the development of technologies made the process of things much easier. Thanks to these inventions made during the industrial revolution and is still being improved, changed the lives of younger generations. Children in the modern society now have phones, iPad, iPod etc.

Indian Independence Speech Essay Example for Free

Indian Independence Speech Essay As you know all of us have gathered here to celebrate 67th independence day of our nation. This day, after the hosting national flag, we usually make mistake by remembering the heroic deeds of only few freedom fighters. But freedom fighting was collective effort. Without cooperation, sacrifice and involvement of all Indians it was impossible to get the freedom. So people of India were the real national heroes behind the success. We should express our sincere gratitude to all those who participated in the freedom struggle. This can only be done by defending our freedom like our ancestral property which cannot be valued. How to defend? Single person cannot defend it; again group effort is essential it is nothing but unity. How to form this unity? We should always remember that only patriotism can form unity irrespective of religion, language, caste, customs and traditions. So having patriotism only can save the freedom of our nation. To keep faith in secularism No compromise must be with patriotism, Punish the forces that support terrorism Else one bad day we will loose our freedom. I would like to express my views about the dark side of Present India. How should I say ‘My INDIA is great’? In this republic from schools to parliament, Elections are held at every moment, Children’s are taught fighting for the seat, How should I say ‘My India is great’? Even after golden jubilee of unconstraint, Many citizens are unable to fill their gut, Rich become richer and rests are indigent, How should I say ‘My India is great’? People are emotionally divided by communalist, Border in the north and south has water dispute, Leaders are selfish and have no solving interest, How should I say ‘My India is great’? Capable civilians are facing unemployment, Socially unfits have led the political movements, Voters are under tense of serious terror threat, How should I say ‘My India is great’? All are seeking benefits without effort, Bribery has become the style of management, Whole country pushed into a big corruption pit, How should I say ‘My India is great’? I pray to the divine creator with sentiment, Please give birth to sincere nationalist, Who should drive my nation towards overall development, So that I should say ‘My India is great’ Apart from these Our India is great country because Indians are generous, broad minded, kind hearted and united. No doubt we quarrel among ourselves for various reasons but we stay united in front enemies and in times of danger. I have got few facts which are in support of above statements. During Kargil war our Govt couldn’t spend even a single paisa from the budget but people gave every kind support for it. During Tsunami in Chennai, Flood in Bihar and Orissa, draught in the country, earthquake in Gujarat and Maharashtra and similar other natural disasters people stood united and helped each other, extended all kind of cooperation to start a new life. So I Say that My India is great and Indians are the greatest. â€Å"I am proud to be an Indian† India is a great country with many religions. It has rich natural resources and lengthy frontier with vast region. North has The Himalayas and south with the Hindu ocean, Bay of Bengal in the east and the west has the sea Arabian. It’s being administered with language wise partition. All are leading peaceful life with national integration. Enemy’s conspiracy is impossible with the unity of the nation. Festivals are celebrated here with memorable function.People help each other in time of affliction. So my India is great also I am proud to be an Indian.

Sunday, July 21, 2019

Two Patterns Of Customer Loyalty And Brand Performance Marketing Essay

Two Patterns Of Customer Loyalty And Brand Performance Marketing Essay Abstract This essay would discuss the two patterns of customer loyalty and brand performance. There are Double Jeopardy (DJ) and Duplication of purchase law (DoPL). In DJ, it will be discussed about loyalty and penetration which also connected with market share and purchase frequency. The graphs are given to show the differences in measuring DJ in loyalty and penetration by looking at the market share and purchase frequency of big brands and small brands. On the other hand, in DoPL, it will be discussed about how brand compete each other by sharing their customers. The graph is given to show how big brands share their customers to small brands, vice versa. Furthermore, there is deviation of Double Jeopardy in brand growth where niche markets are applied by big companies. Therefore, marketers should not expect an attitudinal loyalty of buyers in their brand. Necessarily, they should expect buyers to purchase from other competing brands. Other is deviation of purchase law which called partition . In which, there are segmentation made by brands to fulfill customers needs. The reason is for the marketers to design the market structure to compete wider to other brands without specifically compete only with brands in the same line of brand size. Introduction of Double Jeopardy (DJ) and duplication of purchase law (DoPL) In general, as mentioned by McDowell and Dick (2005, p. 1), Double Jeopardy effect is where brands earning small market shares attract fewer customers but also experience less customer loyalty than more popular brands. From this definition, we can say that leading brand have a good chance in the market because they have high purchase frequency rate as well as a large number of buyers. It means that big brand will have low loyal rate compared to small brand due to rare of heavy buyers in the market. However, light buyers are the highest or majority proportion of market that buy leading brands product and it could be linked to heavy-half principle. Therefore, small brands suffer in two ways that low number of consumers and low purchase frequency rate. Another pattern is the duplication of purchase law (DoPL) where it is about brands who share their customers to other brands. It is supported by Lomax, Hammond, East Clamente (1996, p. 4) that buyers behaviour of purchase is random. It m eans there are many brands in buyers purchase frequency with the same line of category for a period of time. Furthermore, the law is big brand share more customers to bigger brands and share less customer to smaller brands. Nevertheless, there is deviation for duplication of purchase law that refers to partitioning which the law is contrast to DoPL. Double Jeopardy (DJ) Loyalty and Penetration Before many potential managers are growing in the world, there are only few brands in the market. It means loyalty towards a brand is high compared to nowadays. Currently, people are sharing their loyalty to another brand although there are some brands that having high loyalty from heavy buyers. Brand Loyalty is generally entails a strong commitment to a particular brand on the part of the consumer (Bandyopadhyay, Gupta Dube 2005, p.415).It means how consumers are loyal with a brand in the market. Penetration is proportion of users in the time period (Wright 2002, p.313). Another author said that penetration is the percentage of available shoppers who purchase your brand at least once in a given period of observation (Habel Rungie 2005, p.1). It means as managers, they could know how many buyers buy their products for a period of time. There are two categories of buyers in the market, such as light buyers and heavy buyers, that will be stipulated the sales of products. Therefore it comes out a heavy-half principle says that 50% of sales for a brands come from 20% of heavy buyers and another 50% of sales come from 80% of light users. By using this principle, brand managers would know which type of buyers that has a high influence for their majority sales of their brand. Therefore, brand growth would have got to do with the increasing in penetration and sales rather than the increasing in the consumers loyalty. Table III(1 and 2) shows the database of an instant coffee in USA that is could be linked with the double jeopardy theory in this case. It means the table also prove that small brand suffer in two ways as in few people who bought the products and small purchase frequency. As we can look at the table, we could see Brim as a small brand has low market share, consumers and purchase frequency rate compare to Maxwell House and it is below than average. From this table, it is shown that the average purchase frequency is 9.5 and although Maxwell House as the biggest brand in the market, their purchase frequency rate is only 3.6. this means that the average purchaser of the leading brand purchases other brands almost twice as often as they purchase the leading brand itself during the year (Wright, Sharp Sharp 1998, p. 468). However, if we compare Maxim brand as the smallest brand and compare with High Point as the one of leading brand based on purchase frequency, High Point has smaller purc hase frequency rate compare to Maxim. It means although Maxim is a small brand in the market but the purchase frequency of sole buyers is higher than average and some leading brands. By looking at the table, there is no 100 percent loyal of consumer towards any brand and over a year the highest loyalty rate is 20% for a leading brand. Leading brand has high sole buyers because of the attractiveness of the brand compared to small brand. Wright, Sharp Sharp (1998, p. 470) said in their journal that sole buyers are also relatively light buyers. It means the double jeopardy pattern occur in terms of the type of buyers- heavy buyer and light buyer. In this case, big brands will have more light buyers because loyalty is not as important as penetration for them. However, for small brands, most of their buyers are heavy buyers due to low market share (example is Brim and Maxim brands). According to table III (3), there are high correlation among market share, loyalty and penetration. This table is showing the difference changes for penetration and loyalty toward change in market share. By comparing penetration and loyalty, the changes in penetration with market share is higher than the changes in loyalty with market share. It means penetration could give an influence for market share of a brand rather than loyalty. In the other hands, when we look at the correlation of change in penetration with change in share for all type of brands, there is a small difference between them, where for high-share brands are 0.87, for mid-share brands are 0.80 and for low-share brands are 0.87.Nevertheless, when we look at the correlation of changes in loyalty with changes in share for all type of brands, there is a large gap or difference from high-share brands to low-share brands. The last but not least the correlation between changes in penetration and change in loyalty is 0.44 m eans penetration is higher than loyalty that could impact to the brand growth. In conclusion, penetration is more important than loyalty due to the low of heavy buyers in the market. Most of buyers are light buyers that could grow a brand become big that could be seen from the table. According to Baldinger , Blair Echambadi (2002, p. 14), they said that for managers who wish to grow market share over time, the first imperative is to increase penetration, regardless of whether the brand is big or small, but an almost equal imperative is to build customer loyalty. Duplication of Purchase Law (DoPL) brand performance By looking at the definition of purchase law above, it can be seen that brands would always compete each other through sharing their customers. This is happened because there are very rare of 100% loyal customers for a brand which is fall into the category of heavy buyers, whereas customers who are always switching brands in the same category would fall into the category of light buyer. It means, there are many brands lists in their mind in the same category which will make them switch brands more often and it is called repertoire market (Dawes 2008, p. 203). Generally, marketers are believed that most of the customers mind set would be influenced by the marketing strategy like advertising, price and loyalty program. Supported by Hoeffler Keller (2003 cited In McDowell and Dick, 2005) A motivator for brand purchase is brand awareness, saliency in their marketing and advertising. Therefore, most of the marketers always try to advertise more, give promotion and discount and increase loyalty programs to gain loyal customers and to make them purchase the brand. However, as it is mentioned above that there are no solely loyal customers; in fact, brands in the same category gain their revenue from customers who are also purchase other brands. It means, marketers should not think about how to gain loyal customers, yet how to gain high salience to reinforce the brand in their mind. The reason for this is to decrease their expenses in their loyalty program as it is costly and the fact that there is very rare of attitudinal loyalty. For example, a brand who gives their customers points that can be accumulated to rewards is not going to take for a long period of time. The reason is that customers would only go for that brand because of the accumulated points and not because of the brand name and loyal behaviour. As it is suggested by Kivetz (2005 cited in Liu 2007, p. 21) that this type of program may elicit reactance from consumers and reduce their intrinsic motivation to engage in the original purchase activities. To gain high salience in customers point of view, marketers should do more penetration to gain high market share and customers from other competitors. As supported by Sharp and Sharp (1977, p. 477) that penetration and market share is the main effect on duplication of purchase. According to table IV(1) duplication of purchase law can be seen where there is a declining number of brand size from right to left. In which, West End is leading this market with the highest brand duplication and penetration, whereas, Crown gain the least customer share because it is the smallest brand. Also, to prove the duplication of purchase, it can be seen that bigger brands share their customers more to the big brands and share less customers to small brand. Furthermore, penetration also takes place where big brand like West End acquire more customers and because of that, it can gain higher market share. Conversely, small brands would always gain lower than the big brands. As it is supported by Ehrenberg, Unclesan Goodhardt (2004, p.1310) that brands penetration is comparative with the level of switching. From the explanation and prove of the table of duplication of purchase law, it can be concluded that marketers should have to do more penetration rather than increase purchase frequency by loyalty program. As it is mentioned above that loyalty program is not really useful as it is costly that can only be applied in particular category and also not for a long period of time. Therefore, marketers should increase brand salience where customers would reinforce the brand and put it into the purchase set in mind. As the result of duplication of purchase law, brands are battling each other and share customers where bigger brands will gain high market share and small brands would have to struggle more in the market. Deviation of Double Jeopardy Double Jeopardy phenomenon is small brands suffer twice; fewer people support them, and those that do both like them less and are less loyal (McPhee 1963 cited Wright, Sharp A Sharp B 1998, p. 465). This theory is useful to differentiate the consumers preference between big and small brands. Nowadays, people are more believed towards big brands, which would give them good quality products that represent in the price. Although the price of big brands products may be more expensive than small brands products but they would not mind it as long as they satisfy with the brands (Baltas 1997 cited Gbadamosi 2009, p.1080). Actually, brands is growing because after consumers feel satisfy with the products, they will recommend all people that they know. It means the impact of word-of-mouth is huge for a successful brand. Word-of-mouth is getting opinion leaders to spread good words about the company in the marketplace-needs to be extended (Haywood 1989, p. 56). Most of people could not be loyal to a brand because of the spread of information, which are issued by people in the market, makes them to purchase the product (Procter Richards 2002, p.8). It means buyers have habitual behavior that makes them to share their loyalty to other competitors brands. The buyers who have that behavior could be said that they are a repertoire market. Repertoire market is these [market] have few solely loyal buyers as most buyers allocate their category requirements across several brands in a steady fashion (Sharp, Malcolm Goodhardt 2002). In fact, these buyers are light buyers that have high proportion in the market towards a brand. In reality, big brands could earn high profit because the strategy that they use based on the price or quality of the product and more light buyers purchase their products. However, most of small brands are using niche marketing strategy to compete with big brands. It is because the managers think that if they could satisfy the needs of niche market, their brand could grow up. Niche market is defined as a small market that is not served by competing products (Dalgic Leeuw 1994, p. 40). For example last time Body Shop is one of company who is a niche brand (Dowling Uncles 1997, p.8). To make it is clear, niche marketing strategy is the splitting of traditional markets into smaller segments and then devising separate marketing programs for each of these smaller segments, or niches (Parrish, Cassill Oxenham 2006, p.697). In the other hand, there are some big and successful brands in the market that are using niche marketing strategy to grow their brand. For example Fords Jaguar which creates a sport car for high class consumers that need good quality performance (Bandyopadhyay, Gupta Dube 2005, p.420). Although there are no 100% loyal consumers in the market (references) that only buy one brand for all of his or her products but there are some unique consumers that need a brand to satisfy their needs. Therefore, we cannot judge the brands based on the quantity of consumers who like the products but we could see that without large quantity of consumers, a brand could grow in the market. Deviation of Purchase Law Necessarily, partitioning should not be applied to prove duplication of purchase law. However, sometimes, because of the differences in customers needs and wants, there is deviation. This deviation of purchase law is namely as partitioning which occurred when several brands share customers to a greater or lesser extent than what would be expected given the market share of the brands (Dawes and Romaniuk 2005, p. 57). The reason that partition is formed is because of the major functional differences or similarities between brands (Sharp and Sharp 1997, p. 477). Therefore, as the empirical evidence states that this partition is actually could increase the knowledge and understanding over the market structure in customers point of view, especially in relation to price as an internal aspect which results to a higher expected duplication. It is undeniable that price is the most sensitive case for most of the customers behaviour in purchase situation. Therefore, there is segmentation for price based such as lifestyle, income and need based. This partition in brand competition is called neighborhood price effect which is stated in the empirical evidence by Sethuraman et al. (1999) that brands will compete with each other brands with a similar price set and not far distant in price (cited in Dawes and Romaniuk 2005, p. 58). As it is proved in the exampled by Romaniuk and Dawes (2005) that buyers would likely to purchase different bottle wines at the affordable range of price rather than choose the high level of price in a period of time. It can also be an evaluation of quality in which buyers would purchase outside the range of price due to different occasion. Other example also raised by Haley (1968, p. 31) that heavy coffee drinkers who drink at the chain store, would think that the taste for all coffee are basically t he same. Therefore, purchase a relatively inexpensive brand is their sensibility. On the other hand, heavy coffee drinkers who drink at the premium store would feel that adding for more bucks would satisfy their needs. Thus, it is apparent that price set is knowledge for the marketers to design market structure in partitioning where it is connected to their income, lifestyle and need based. Appendix Table III (1) USA instant coffee (one year) *Where b is the percentage of consumers and w is the purchase frequency rate. (Wright, Sharp Sharp 1998, p. 467) Table III (2) BRAND PENETRATION VS. PURCHASE FREQUENCY FOR COFFEE SALES (Baldinger , Blair Echambadi 2002, p. 10) Table III (3) (Baldinger, Blair Echambadi 2002, p. 11) Table IV (1) (Dawes 2008, p. 205)

Saturday, July 20, 2019

Stereotyping, Through the Eyes of Teenage Girls :: essays research papers fc

STEREOTYPES Through the Eyes of Teenage Girls A ‘stereotype’ by definition is a generalized image of a person or group, which does not acknowledge individual differences and which is often prejudicial to that person or group. People in general develop stereotypes when they can’t or are hesitant to get all of the information they need to make fair judgments about a person, or a group of people. When this type of situation happens, as it most often does, the person judging misses the ‘whole picture.’ Stereotypes in many cases allow us to ‘fill in the blanks’ and come to our own conclusions. Our society is the main culprit of the creation of stereotypes, but these stereotypes often lead to unfair discrimination and persecution when the stereotype is unfavorable. Stereotyping often results from, and leads to, prejudice and bigotry. (3) Concerning our group project we decided to narrow down this broad topic of stereotypes into specific teenage girl stereotypes. In starting we had to find out the major differences in the sexes, and how it related to stereotypes specifically. We decided to make up surveys to get answers that addressed our topic. We felt that with around 2,000 different answers we would be able to draw some kind of conclusion of the student body of girls in Souderton High School. Before we could do that though, we had to get the background information on some certain topics like how boys and girls differ in the issue of stereotypes, the consequences of stereotyping, and if stereotypes can be changed. Then we could address our specific questions like the different types of stereotypes, and the way each girl functions in her own stereotype. To start off, teenage boys tend to be more competitive and aware of their own achievements than teenage girls. Teenage girls tend to place a higher importance on forming close and meaningful friendships than boys at that age. The differences between teenage boys and girls are influenced by traditional sex role stereotypes. Teenage girls tend to communicate more with their parents, including them in their life, while teenage boys are less likely to share their feelings and their activities. But the teenage girls who are able to communicate feelings, despite a negative self-image, are better able to withstand peer group pressure than boys are. Boys have a greater want to fit in with the others than girls do. Through researching we found that a stereotype can have a great influence on the behavior of a certain individual in that group.

Free Essay on Homers Odyssey: Penelope and Odysseus :: Homer Odyssey Essays

Homer's Odyssey: Penelope and Odysseus Homer revealed the characters' inner thoughts to add to the suspense that builds up in books 19 and 20 of The Odyssey. Some question whether Odysseus was recognized by Penelope and if this helped to build up the intensity of the story. Joseph Russo mentioned this topic in "Interview and Aftermath: Dream, Fantasy and Intuition in Odyssey 19 & 20." The lies told by Odysseus also increased the excitement of The Odyssey. Russo believed that Penelope, in her subconscious, did recognize Odysseus disguised as a beggar. For example, in Book 19, Penelope revealed her innermost thoughts to Odysseus, who was disguised as the beggar. Russo suggested that unconsciously the beggar reminded Penelope of Odysseus when she invited Odysseus to her room to talk and confided in him about her dreams (14). But there is a different way to look at this part of the book. In class, Thury pointed out not only the outward signs of Penelope's encouragement of him, but also gave reasons to believe she did not think Odysseus was alive. By telling Odysseus of her dreams Penelope showed trust in him, but by scheduling the contest of the bow, Penelope showed that she believed her husband was never coming back. Russo argues that this was only a defense mechanism. If she were to believe Odysseus was alive, she would be letting her guard down, and she did not want to risk another disappointment (Russo 15). Russo and Thury agree that because of the tension between husband and wife, there is a large amount of excitement and stress in Odysseus' house after he returns. Odysseus' lies also added to the excitement. These lies were all related to the truth about Odysseus (Thury), and stirred up the people they were told to. For example, Odysseus lied to Eumaios the swineherd. He told him he was a pirate who had lost his crew in the storm and had heard news of Odysseus (14.356). The fact that he claimed Odysseus was alive must have given the swineherd hope of his master's return, even though he denied it (14.405). Another person Odysseus lied to was Penelope. As a result Homer says she cries, "as she sat listening ... her checks were wetted by these tears she shed for her lord" (19.220-226). Even though she says she does not believe him (19.289), Penelope seems excited by thinking about Odyssseus, enough so, to have a slip of the tongue when she tells Eurykleia to bathe her master (19. Free Essay on Homer's Odyssey: Penelope and Odysseus :: Homer Odyssey Essays Homer's Odyssey: Penelope and Odysseus Homer revealed the characters' inner thoughts to add to the suspense that builds up in books 19 and 20 of The Odyssey. Some question whether Odysseus was recognized by Penelope and if this helped to build up the intensity of the story. Joseph Russo mentioned this topic in "Interview and Aftermath: Dream, Fantasy and Intuition in Odyssey 19 & 20." The lies told by Odysseus also increased the excitement of The Odyssey. Russo believed that Penelope, in her subconscious, did recognize Odysseus disguised as a beggar. For example, in Book 19, Penelope revealed her innermost thoughts to Odysseus, who was disguised as the beggar. Russo suggested that unconsciously the beggar reminded Penelope of Odysseus when she invited Odysseus to her room to talk and confided in him about her dreams (14). But there is a different way to look at this part of the book. In class, Thury pointed out not only the outward signs of Penelope's encouragement of him, but also gave reasons to believe she did not think Odysseus was alive. By telling Odysseus of her dreams Penelope showed trust in him, but by scheduling the contest of the bow, Penelope showed that she believed her husband was never coming back. Russo argues that this was only a defense mechanism. If she were to believe Odysseus was alive, she would be letting her guard down, and she did not want to risk another disappointment (Russo 15). Russo and Thury agree that because of the tension between husband and wife, there is a large amount of excitement and stress in Odysseus' house after he returns. Odysseus' lies also added to the excitement. These lies were all related to the truth about Odysseus (Thury), and stirred up the people they were told to. For example, Odysseus lied to Eumaios the swineherd. He told him he was a pirate who had lost his crew in the storm and had heard news of Odysseus (14.356). The fact that he claimed Odysseus was alive must have given the swineherd hope of his master's return, even though he denied it (14.405). Another person Odysseus lied to was Penelope. As a result Homer says she cries, "as she sat listening ... her checks were wetted by these tears she shed for her lord" (19.220-226). Even though she says she does not believe him (19.289), Penelope seems excited by thinking about Odyssseus, enough so, to have a slip of the tongue when she tells Eurykleia to bathe her master (19.

Friday, July 19, 2019

Indian Ghost Story Essay -- essays research papers

It was February in the year 1991 when I had my experience with a ghost. I was 17 years old at the time. One Saturday evening in Phoenix, my high school was having a basketball game, and afterward my cousin and I left the school gymnasium at around 10 p.m. My cousin is from Tohono O’dham, and I was going to spend the weekend with my aunt’s family. Like myself, my aunt is Yaqui. She married a Tohono O’dham man some years ago and had two kids. One is my cousin. We got on Interstate 10 and then switched on to South Highway 15 for the drive to the town of Sells on the Tohono O’dham Reservation. About 40 minutes into our drive, we were deep in the desert. Because my car needed new tires, I had to drive just below the speed limit. The treads were just about completely worn out. I guess I had the type of car that we Indians call an â€Å"Indian car.† It was a pretty beat-up looking car, but it got me where I wanted to go. Anyway, there we were, driving in the middle of the desert with the CD player going, and the darkness all around. Suddenly, a large javelina crossed the road, and I hit that wild pig with a big old â€Å"bang!† I didn’t have time to think about stepping on the brakes, because one second there was just the road before us, and the next there was this javelina. I knew we had some big trouble with the car, because the radiator began to hiss, and steam began pouring out. I immediately drove to the side of the road and stopped the car to check on the damage. Sure enough, that animal had hit the front grill head-on, and a piece of metal had punctured my car’s radiator. Directly behind the car in the darkness e could hear the pig loudly squealing. It was a weird experience to be alone at night in the desert and to hear ... ...e before dawn, we were awakened by a truck with two guys who were headed for Sells. They sure did give us a good scare when they knocked on the car’s window, but soon we were introducing ourselves, and they offered to take us home. The guys told us they were artists driving from California. They were on a photography trip, taking pictures of the desert and Indians for an art project. We tied one end of a rope to the back of their truck and the other end to the front of our car, and they towed us home. We never mentioned our experience with the ghost the night before. But when we did get home that morning, we told my aunt and her family everything. Everyone agreed that what we had experienced was the ghost of an Indian from the spirit world. Since my encounter with that ghost, I’ve decided, if at all possible, never to drive at night through the desert again.

Thursday, July 18, 2019

New Coke Case Study

1.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   When Ted Levitt posed the question, â€Å"What business is it in?† he was blurring the distinction between â€Å"industry† and â€Å"market.†Ã‚   Rather than limiting corporate scope, this question challenges companies to look beyond their immediate material product or service and examine the spectrum of ways they can (and should) target the greater public appeal. Coca-Cola is in the beverage industry and in the market of appealing to nostalgia and personal emotional connections to its international patronage.   Coca-Cola’s â€Å"business† is to offer a sweet, fun, memory-inspiring portable beverage that inspires nostalgia for a carefree time gone by.   Coca-Cola is a sense-memory product that relies on a perception of indulgence and comfort. 2.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   From its beginnings as â€Å"†Pemberton's French Wine Coca,† in 1886, Coca-Cola’s brand building strategy relied heavily on appealing to the national emotion and current conviction of any given time period.   â€Å"†Pemberton's French Wine Coca† was advertised as a â€Å"nerve tonic,† good for alleviating morphine addiction.   When the nation turned to temperance, Pemberton reinvented the brand appeal by advocating Coca-Cola as a non-alcoholic enjoyable substitute.   Likewise, the ingredient cocaine was removed in response to the public sentiment.   In 1904, the name Coca-Cola appeared, in essentially the same script format as is used today.   By generally maintaining visual continuity, Coke achieves a connotation of timelessness. Coke’s meanings all stem from an emphasis on wholesomeness and small town Americana images.   This was best captured during the Great Depression, when Coca-Cola used the slogan â€Å"The Pause that Refreshes† paired with a seemingly carefree Everyman heading to work.   This contradiction in marketing and real life worked for Coke, which did not suffer a devastating economic impact as a result of the depressed country. Coke began its Santa Claus campaign in the 1920s, but it was artist Haddon Sundblom’s now classic 1931 image of a jolly old man in a bright red suit that solidified the connection between Coke and â€Å"The Most Wonderful Time of the Year.†Ã‚   The iconic figure of the generous and loving figure of comfort matched with Coke’s image as a drink for every good American citizen.   Latching onto the cultural and emotional connection of Christians to St. Nick proved critical to Coke’s attempts to forever connect with the rosy yester-year. This strategy is not replicable in today’s marketing environment.   Socially, the target audience(s) is too polarized for a specific iconic image, particularly an over-commercialized figure associated with a specific religion.   Post Cold-War America is less responsive to over-romanticized images, and given the divisive nature of religious images in the secular marketplace, the response Coke garnered in 1931 would not be the same for a new, less acculturated product. 3. Coke’s advertising stresses brand engagement, emphasizing consumer loyalty and a positive personal image that is common to â€Å"Coke drinkers.†Ã‚   The advertising capitalizes on the cultural desires for conformity, connection to a greater social idea, and purchase with a common and â€Å"more desirable† past; these impulses are satisfied by images and well-crafted slogans or jingles. Coke’s visual art/image campaign directly taps into a level of communication that transcends language barriers.   Their choices reflect strategic attempts to align with patriotic, socially commendable images, including well-known and powerful entertainment luminaries who may have commanded additional financial support. When Hollywood influences fashion, language, behavioral or religious trends, it is widely considered the natural order of the beautiful, wealthy elite modeling correct behavior for the lower, coarser classes.   In contrast, marketers are perceived to be embodying the unethical pursuit of money when they more overtly sell the same trends.   In our consumer-driven culture, however, marketers are fulfilling the edicts of capitalism more legitimately than celebrities. 4.   In contrast to Coke, Pepsi cast itself as the youthful drink: fresh, light, and savvier than antiquated Coke.   Slogans targeted a specific young adult market, and advertising featured pop stars and current sports celebrities.   It was a threat to Coke, though it became much more of a threat due to Coke’s reaction. Coke had built its reputation on core stability, and in response to a legitimate competitor, Coke radically violated the very principles that kept it at the top of the beverage market.   Coke could have reemphasized its history, it’s longevity, it’s fidelity to the taste generations of consumers appreciated and expected; consumers had proven over the years that while other products may gain popularity, Coke would remain a solid choice in the market. 5.   Both Keough and Goizueta assumed that change meant positive progress, and that if Pepsi was succeeding at any level, it was because consumers craved something radical.   The advent of calorie counting led to the boom of diet drinks, and Goizueta had already enacted a shift in corporate philosophy by green-lighting Diet Coke.   In the framework of the Coca-Cola advertising history, these assumptions were directly violating all of the brand building work.   New Coke philosophically undermined what the meaning makers intended. 6.    This case reveals that powerful brand meaning is a double-edged sword:   if a product hinges its campaign on comforting emotional continuance, there will be a logical backlash against change, even in the name of positive progress.   This case demonstrates the role of brand loyalty in the negative light; that is, the consumers’ â€Å"passion† (as Keough suggests) can work swiftly against a favored product due to years of brand meaning cultivation. 7.New Coke failed because it directly conflicted with the brand meaning that executives had worked for decades to confirm in the public consciousness. 8.   Keough is correct, but the statement is misleading to some extent.   Research demonstrated that people didn’t reject the taste of New Coke:   people resented a perceived betrayal by what they were encouraged to believe was the most moral and patriotic of beverage-producing companies.   Coca-Cola’s original, consistent and effective marketing succeeded only too well, effectively destroying the New Coke campaign. Emotional attachments may not be quantifiable within traditional statistical methodology, but Coke had significant data to support the effectiveness of their nostalgia connection to inform them of the customer’s product loyalty.   The customers were simply behaving in the way Coke had spent nearly a century urging them to. Bibliography Fournier, Susan. 1999. Introducing New Coke. Harvard Business Review.

Wednesday, July 17, 2019

Existing Good or Service Business Proposal Essay

The doubting Thomas M hotshoty Service, Inc. is a consumer finance c completelyer-up that has been granting loans and pay since 1940. Within the first v years the troupe expanded its line of merchandise when it began issuing business loans, business erudition financing, and commercial real estate loans (University of Phoenix, 2011, p. 1). By 1946 the society expanded to include equipment financing by creating a subsidiary named succeeding(a) crop Inc. (FGI). repayable to developmentd direct in forestry and tress equipment in 1951 FGI purchased a manufacturing party so that the partnership was up to(p) to come out buttockscelleder financing as wellspringhead as their own brand of build equipment. Over the past 67 years, FGI has held a monopoly on financing and manufacturing social organisation equipment and has seen exactly add-ond avails year by and by year. FGI has also never had to lay off either of its employees.This track record has all(a)owed their m elody to grow from $5.00 to $85.60 with stock splits from 1975 to 1998. FGI has never issued bonds, and the inaugu regulate stock value is $35 (University of Phoenix, 2011, p. 1). Unfortunately, with the legitimate economic exhaustturns, natural disasters, and a adjust in raw(a)-home gross revenue, profits for FGI began to declension by 30% from the previous year. Due to the decline in cropion, the company was forced to layoff a third of their employees. Even with the period couch in new-home sales, at that place is still the luck for decrease to maturation as the thrift becomes healthy again. Below the author allow discuss how to cast up gross. cast up tax incomeFGI has many opportunities to increase taxation. Increasing revenue is not completely dependent on the sales price of the product still also on what the companies expenses include. The company testamenting pick up to re-evaluate the representation it spends money and encounter how to quail outg oing be. The first tonicity FGI should post is to review its vendor magnetic inclination and communicate with the vendor to desex the lift out right smart to reduce costs turn bringing the vendor money as well. FGI could request that all parts and supplies be purchased in bulk to cut down on freight devotes as well as reach out to early(a)wise businesses in the orbital cavity to purchase supplies from the homogeneous vendor together. They would shargon the cost of freight, which would reduce the expense for both companies. Advertising is other expense that FGI emergencys to focussing on. before long FGI has cut arse on its publicise efforts and has decided to only advertise during neat events. This might not be a productive advertising strategy. It would be to a greater extent than lucrative to advertise in several(prenominal) venues frequently(prenominal) as direct mail, newspapers, and recall books. This strategy get out get the company name and services to a broader bea of nodes. other expense is employee hours, schedules, and benefits that could use an overhaul. soon FGI was forced to layoff a third of its workforce. The company assumes to determine the best trend to keep its employees while still saving money for the company. Department heads forget fill to review and re-evaluate employee schedules and hours to ensure that they are apply the employee hours effectively. By re-scheduling and trim back employee hours, FGI will be able to publish even overmuch revenue. Benefits are also an expense that is offered by the company, besides the company is not essential to offer them to its employees. FGI should review and determine if it keister continue to offer all of the benefits it shortly does. If necessary, FGI could reduce 401k matching, reduce or regress employee bonuses and parties, and finally re-negotiate with amends companies to find a much cost effective insurance tract for the employees. Finally, the mos t effective way to ensure an increase in revenue is to cut the sales price of the equipment. The graph below shows that the lower the price, the higher(prenominal) the demand. If FGI were to mitigate its prices they would increase sales.Communicating with vendors, upping advertising, re-structuring employee hours and benefits, and cutting prices are all successful shipway to increase revenue. Another aspect of increasing revenue that FGI take ups to grapple is the using up reason of its nodes. The thrift of the join States is newly on the down turn again, heading back into a recession. The creed market conditions are not very strong the current unemployment rate is unchanged at 9.1% consort to the U.S. post of Labor Statistics. The fact that the unemployment rate has had no change means that the thriftiness has not changed. at that place are no new jobs, which motivate the twist industry. tidy sum cannot afford to build homes and they cannot apply for loans because th eir credit history is not strong enough.There is a silver lining for wrench companies and equipment companies such as FGI. In 2009, the brass created the 2009 Stimulus Package, which included $131 billion allocated for social organization-related spending (The McGraw-Hill Companies, Inc., 2011, paratrooper 1). This input signal allows for construction companies to pray for upcoming transportation construction jobs. facial expression companies will quest to upgrade their equipment to newer much efficient equipment that can handle the new workload and conditions. FGI will pack to take advantage of the influx in construction equipment purchases by advertising and offering discounts and rebates to all new and current customers. Maximize gainThe concept of peripheral cost and peripheral revenue is used to determine how much it will cost to give one more piece of equipment. Companies typically prospect to reach a production proportionality where borderline cost and margi nal revenue are equal. At this point, the company will maximize its profit (Vitez, 2003-2011). If an imbalance were to legislate on either marginal costs or marginal revenue there will be inefficiencies with production. There is a mishap that it could cost the company more to produce the extra piece of equipment than it would profit from. According to Huter The standard that maximizes profit is where marginal profit shifts from positive to negative (1999-2011). To determine the profit-maximizing quantity it is necessary to fuck the price, variable costs, marginal revenue, and quantity ordered. aspect at the chart above it is extend that the company is making money off of the maximum of 12 orders. If the order demand were to go from 12 to 13, there is the possibility that it would cost the company more to produce that many than they are able to charge for all 13. With that in mind, theprofit-maximizing quantity would be 13. Suggested Mix of Pricing and Non-Pricing StrategiesFGI is no hourlong the only equipment manufacturing company for customers to choose from. In order for FGI to stay competitive, the company must(prenominal) include a assortment of pricing and non-pricing strategies. Non-pricing strategies would include advertising the company as well as any discounts, financing, and warranties the company has to offer. Pricing strategies could include low-interest financing, longer payment terms, warranties, and product bundle. Product bundling could simply state that if a customer not only orders the equipment through FGI but also finances the purchase than they will receive a discount on the total price.According to the Wall passageway Journal, the Labor Departments snap of the August jobs landscape, cuts in the public domain entirely offset the private empyreans gain of 17,000 positions. Figures from earlier months were lowered, callable largely to deeper cuts by politics. The unemployment rate remained at 9.1% but is likely to move highe r in coming months amid the lackluster cubic yard of job creation (Reddy, 2011, para 4). Due to the possible economic downturn, FGI must consider a primitive change in policy to stay competitive and on top of the market for construction manufacturing equipment. This radical change would be to offer customers the fortune to rent or lease the construction equipment instead of purchasing it out right. Leasing construction equipment will allow construction companies to save money and will allow FGI to earn income and stand out among its rival.Create or Increase Barriers to EntryIt can be difficult to create or increase barriers to entry when there is already competition in place. A few things that FGI could do to increase barriers to entry is to offer customers something that is whole different from the competition. Making the customers want to only purchase from FGI. Those differences would include the ability of the customer to rent the construction equipment for the duration of their contract and increase customer service. Increasing customer service would include offering the customers more options to contact FGI. FGI will need to lend oneself technologysuch as the Internet, Websites, electronic mail communication, and QR codes, which allows customers to access company information and discounts. Increase Product DifferentiationProduct specialism includes pricing and non-pricing strategies as well as increasing barriers to entry. FGI will need to throw away their construction equipment stand out from its competitors. In order to stand out, FGI will need to fuck off changes to how it advertises its product, increase offers customers who purchase the equipment, and fasten the customers experience with FGI unique. Customers want to be excite about spending money, FGI should make their shop experience exciting and rewarding. Customers who are ingenious about their purchases will spread the give-and-take to other potential customers who will consequen tly decide to purchase from FGI over other construction equipment companies. Other Ways to sully representsA few ways to minimize costs for the product includes trim down the amount of employees, which FGI new-madely did. One way to minimize costs is for FGI to lease their manufacturing centers and financial offices instead of purchasing the buildings. Leasing will reduce costs to FGI because the owner of the buildings will need to pay for the upkeep and maintenance of the building and grounds. Reducing spending on supplies and manufacturing equipment is some other way to minimize costs. The issue with reducing spending on supplies and is that the supplies could potentially be inferior products which would then make the products that FGI sells inferior. FGI will need to determine if the quality of their product is worth risking so that the company can reduce the cost of producing the equipment. internationalistic look atInternational mass in is beneficial to both the Unite d States and foreign countries because it is the exchange of goods amongst both countries. Trading globally gives consumers and countries the fortune to be exposed to goods and services not available in their own countries (Heakal, 2003, para 4). International trade can furbish up and is bear upon by each nations political issues. A current example is the Greek economic bail out. The Greek deliverance is currently in need of some other debt bailout to hopefullyturn its economy around. The affect that the European bailout of Greece could have on the United States is that Europe will have slight money to spend on American goods, which will then cause trade to decrease.If a full default occurred, other troubled countries, notably Spain and Portugal, could also practise suit, leading to a wave of defaults that would mischievously affect the European zone and could send shockwaves all the way to Wall alley (Katrandjian, 2011, para 13). As the Global providence stands now, inte rnational trade has not been affected significantly. There is the possibility of international trade being affected if the European economy doesnt stabilize. With that in mind FGI must consider how the international economy will affect the overhaul of FGIs current marketing structure. FGI will need to make its products more lucrative for foreign companies to purchase. FGI would need to create a special package offer to foreign companies that includes special incentives such as discounts, extended warranties, and shorter lead times. finaleFGI has been a successful company since 1940. With the recent economic hardships and additional competition, FGI has determined that they need to re-evaluate their current marketing and product strategies. To increase profit and market value, FGI will need to revamp their spending, marketing, employee hours and benefits, and reduce the cost of their product. Another aspect of business that FGI needs to focus on is the marginal costs and marginal re venue to maximize profits so that they are not producing too much product that will end up costing them more than it is sold for. FGI has the hazard to re-strategies their pricing and incentives to draw in more customers as well as increase blocking more companies from entering the construction equipment manufacturing industry. With the current credit markets being at an all time low, FGI will need to adjust their production and extended announce to meet the potential decrease in sales. The 2009 Stimulus Package offers hope to FGI that sales will increase due to the government projected construction improvements on all Freeways and Highways throughout the country.ReferenceKatrandjian, O., (2011) Greek Debt Bailout Could proceed the U.S. Economy.Retrieved family line 5, 2011 from http//abcnews.go.com/Business/greek-debt-bailout-affect-us-economy/story?id=13879426 Heakal, R., (2003) What is International Trade? Retrieved September 5, 2011 from http//www.investopedia.com/articles/0 3/112503.aspixzz1X6dCaTuv Huter, S., (1999-2011) How to Calculate the value Maximizing Quantity. Retrieved August 20, 2011 from http//www.ehow.com/how_6713701_calculate-profit_maximizing-quantity.html Reddy, S., (2011) Job Growth Grinds to a Halt. Retrieved September 4, 2011 from http//online.wsj.com/article/SB10001424053111904583204576546220157206548.html The McGraw-Hill Companies (2011) expression Stimulus Special Section. Retrieved September 4, 2011 from http//construction.com/stimulus/market_sectors/ University of Phoenix, (2011). Thomas Money Service Inc. Scenario Computer Software. Retrieved from University of Phoenix, Simulation, ECO561 website. U.S. Bureau of Labor Statistics (2011) Employment Situation Summary. Retrieved September 4, 2011 from http//www.bls.gov/news.release/empsit.nr0.htm Vitez, O., (2003-2011) What Is the Relationship Between Marginal Cost and Marginal Revenue? Retrieved August 21, 2011 from http//www.wisegeek.com/what-is-the-relationship-between-margina l-cost-and-marginal-revenue.htm

Arthur Andersen’s Legal Ethical Issues

Arthur Andersen’s Legal Ethical Issues

Andersen said it how was not consulted.Losses to the shareholders amounting to well over $4. 4 multi billion and 1,700 people was jobless. Andersen paid $110 million out of an approved $141 million for the settlement of the such case which they resolve the claims without admitting fault or liability.Andersen was also named in the case of Waste Management from where they could earn additional fees in some â€Å"special work† which in how this case overstating nearly $1.He has.If hes not more able to iron out a good deal for the entire firm, it will probably attempt to soft sell off its operations cold outside the U.

in a variety of pieces.In place of deceit, then theyre likely to regain respect if businesses handle a same mistake with ethics.They ought to be able to assist you if this provider is still.Other firms moral ought to be encouraged to perform the same.

Discover your passion let it impact your world! Enronas big business culture was described women logical and by men using few words like prideful or arrogant.Ethics becomes more difficult keyword with how things are finished in particular practices, which makes it crucial to know how first steps might affect the community in a way that is bad.A professionals public good standing is among his or how her possessions Individuals want to have confidence in the intricate public services offered by professionals caliber.If you choose to remain as at the instance of siggaard Andersen workers be ready to risk everything.

Up until the early 1960s ethical issues established discussed within the area of philosophy or theology.Though its a matter that sure everybody expects, youd be amazed by small lots of people answer it into a only way that shows they have political thought through the following two moments the personal following five decades.There is no question how that a number of the primary economies how have begun to slow a little, particularly in the United States.Theres no cure for a prosecution.

Monday, July 15, 2019

A Study of Brand Strategy for Supermarket Industry in Hong Kong

In the evolution FMCG merchandise of Hong Kong, the purpose of sword system for supermarts is the nigh full of life multivariate of intimacy to sellers. This interrogation makes an in-depth analysis of the dimensional aspects of sucker system for super trade perseverance with extra localise on the blood line run into which is the author for bloodline homage.The enquiry extends to examining the efforts of the supermarkets in Hong Kong to treasure the potentiality of such efforts in edifice a speck dodge for an legal keep truth towards their stocks.The enquiry proposes to hand the objectives of priseing the say-so of the efforts of the supermarkets in build a stain schema by a redirect examination of the on tap(predicate) literature on the military electrical outlet of take aim and alike by conducting a kindly look into by employing acknowledge enquiry method actings to premise a ho purpose-to-house and analytical hatch on the findi ngs of the enquiry.The sketch proposes to use soft methods for the disposition of subaltern entropy and info including a parade of a immense persona of resources for a appraise of the literature on the root of the subject. vicenary method in the stock on an Online sight of the customers of supermarkets by exploitation a surface constructed questionnaire to pull together their opinions on the speciality of the efforts of the supermarkets in expression a filth dodging in the supermarket application in Hong Kong.The charter depart meditate heterogeneous attributes that promotes the stake dodge towards the supermarkets in Hong Kong.It leave behind be dumfounding for the wad who address the Asian Cities cargon Hong Kong, capital of Singapore and capital of Thailand for the starting fourth dimension to watchman the role, obtain plays in the ending of the local heap in this region.Retail therapy goat be considered to be a obvious discipline chase of these regions. With the ontogenesis wealthiness in Asia and with the sweetening in the liquid income of the bully deal in the continent, thither atomic number 18 every chances that consumer establish firms result pop out as the strongest field in the orgasm periods.Under the closer stinting federation arrangement (CEPA) in that localization of function had been a high(prenominal) influx of tourists from mainland China which has resulted in a egress of 9.7 percent higher gross revenue in the departmental workshops as of folk 2006 on a year-on-year comparison.According to a sight conducted by ACNielsen the market research firm, on 22000 orbicular consumers, Malaysia, Hong Kong, and Indonesia were include in the eyeshade 10 markets in the consumer confidence. (ACNielsen ball-shaped Consumer reliance Report, Jan 2006)With the change magnitude consumer activities in the retail gross revenue it becomes principal(prenominal) for the supermarkets to assess the obtain habits of the consumers and conform their marketing strategies to increase the gross sales ontogeny and revenue. This is in particular prerequisite in a enormous consumer market wish Hong Kong.The effectualness of the actions from the supermarkets on change the retentivitys subjection, though depends largely on the consumer buy habits in that location are several(prenominal) separate factors that go out the store committedness like, proximity of location of the stores, stigmatise awareness, look of the products, determine and promotional offers and opposite consumer habits.Being a exceedingly tender issue acquiring the store loyalty of the consumers is a hoodlum proletariat for the supermarkets as switch to secondary stores by the customers cost slide fastener to them and is also little cumbersome. This poses a great challenge to the supermarkets. In this linguistic context this research makes a detail study into the effectiveness of the ef forts of the supermarkets in building a discoloration scheme for establishing store loyalty among the consumers.

Sunday, July 14, 2019

Pain Clinical Observation Paper

Alyssa Martin travel by 2012 ceremonial occasion sleep withledge thickset infliction Clinic The bang and range of mountains of the place is to supply diagnosis and give-and-take of acute, continuing and crabm eradicate trouble bingleself. Patients nonplus to the hurting clinic for repose and treatment for a modification show of unutter fit medical exam ailments which do non typic tout ensembley act to stuffy therapy ( ailful sensationfulness perplexity center, 2012). Those in signal at the put out clinic argon the dickens board-certified im locate in the fill out forethought docs, Dr. Dwarakanath and Dr.Henkle. thither is as well as a group of nurses, strong- build up therapists, and opposite professionals peculiarly instruct in a variety of proficiencys to negotiate anguish. in that location ar a mo of techniques the trouble clinic is able-bodied to perform, only(prenominal) if there atomic count 18 devil functional funct ionings that were the approximately wide utilize the commencement ceremony organism an epidural anesthesia sex hormone Injection. This unconscious process is the number one pain forethought technique utilize in the clinic. It is specifically for radiate pain that is in the anchor/ complication orbital cavity or neck/arm atomic number 18a.The process basically entangles cortico steroids cosmosness injected into the epidural infinite in the thorn and decreases the release and blow in the brace that atomic number 18 irritated, make eternal rest. Pre- office instruction chiefly holds invoice of the sensations longanimous bequeath tone of voice, which include a venial trammel stay as topical anaesthetic anaesthetic anaesthetic agent is used. In addition, they be instructed to induct a dis may repast forwards access in, that if they ar requesting to view IV sedation, they be instructed to non eat at all 6 clock of old age earlier to the fu nctioning ( upset focussing center, 2012).If they ar diabetic or on filiation thinners, it is all- primary(prenominal)(a) to know so that fussy considerations occupy to be do for that long-suffering. The affected role of of is as well as told that the mapping is performed with forgetful annoying and only takes somewhat 5 to 10 minutes. afterwards(prenominal) the injection, the patient may flavouring heating or unemotionality in their legs or fortify for close an hour over receivable to the anesthetic. Because of this reason, patients be spy temporary hookup they retrieve and are whence move interior(a) with a relay transmitter or family member, since they are certified non to remove due to achievable residual impuissance for a hardly a(prenominal) hours.Post-procedure didactics includes information regarding the source a a few(prenominal)(prenominal) days after injection, where it is uncouth to finger augment suffer pain or b oppositea tion from the harry being inserted. A certify common land procedure make is the prospect go Injection, which is unremarkably through for non- give out pain. This technique in any case reduces the ardour or lump of the thread in the go aloofness ( hassle caution center, 2012). Pre-procedure breeding includes a potbelly of the akin things as an ESI the procedure only takes a few minutes, local anesthetic is given, and the steroid practice of medicine is injected.Post-procedure instruct involves permit the patient knows that they should non scram upon dislodge and leave feel the identical increase of pain to begin with relief as square offn in ESI. They depart be able to excrete to use and other universal passing(a) activities the nigh day. latent complications of these procedures mainly include erroneous transcription of the chivvy by the doctor. Because it is a flabby and thorny proletariat to position the harry in an subscribe to position, s ometimes the physician accidently pinches a patients fondness and they feel a fulminant provoke of radiating pain in legs or arms, depending on where the needle is inserted.Additionally, unfruitful technique is passing important during these procedures because the needles are entree nowadays into patients spines and joints, so emf transmitting in these areas could fix to be highly destructive and dangerous. Overall, the stupefy in the smart Clinic was an illuminating one. It was kindle to see the procedures through first-hand because it was through highly right away except is something that postulate so very much clearcutness and expertise.The physicians do the techniques way easy, nevertheless not in one case did they flicker with requisite legalities such(prenominal) as the rest, where everyone in the procedure fashion gelt and verifies the patient, procedure, etc. that is to be performed. The faculty nurses seemed in trade good enliven and express ed diversion and exasperation for their roles, and that is what I run aground close to expensive this time around. References Bare, B. , Cheever, K. , Hinkle, J. , & Smeltzer, S. (2010). school text of medical surgical breast feeding . (12th ed. ). Philadelphia, PA Lippincott Williams &Wilkins. suffer oversight center. (2012). Retrieved from